There’s a thrill in spontaneously sourcing fresh off the runway for an editorial that triggers a fashion adrenaline unlike any other. With no knowledge of what to expect when collections come down the ramp, putting together an editorial, thinking of the concept and location, pulling looks, scouting models who would fit in sample size seems, et cetera et cetera, seems like a stretch. That is what happened at South African Menswear Week SS19 day 1. Couple that with a model who has about 90 minutes to spare between hair, make-up, rehearsals and walking his first designer of #SAMW day 2, it’s a miracle this shoot didn’t fail. We flew through our looks at lightening speed thanks to how easy it was to work with Newton. Not only does he photograph beautifully but he wears garments with an effortless poise.
#SAMW SS19 collections hint at the forthcoming trends with looks that make a bold statement for being casually unapologetic or sharply tailored.
Designer: Atto Tetteh